A PROGRAMS & OPERATIONS LEADER
I bring a proven track record of optimizing and accelerating operations – from teams needing turnaround to enterprises in expansions – by optimizing people, process, technology, and data. I consistently delivered timely results and sustainable growth by maturing functional capabilities, streamlining workflows, and enhancing team performance. Furthermore, I specialize in coaching individuals to excel in complex initiatives and challenging situations.
Mindbody, Inc. March 2019 to Present
A global B2B SAAS, B2C Marketplace, & PayFac industry leader, apart of Vista Equity Partners, servicing 40,000+ clients and 3 million+ consumers.
Senior Manager, Business Operations - Global GTM
Successfully directed Business Operation Programs & Strategy team through multiple periods of organizational change, while increasing output performance, coaching managers, and providing strategic team direction.
Elevated functional teams across business units up the Capability Maturity Model by converting abstract, ad-hoc actions into systematic, scalable workflows and aligning them to enterprise’s OKRs, the portfolio’s initiatives goals, and program’s objectives.
Led the creation of Revenue Operations’ Centers of Excellence teams to unify GTM strategic initiatives, transform business systems, and reduced revenue leakage and human middleware.
As Product Manager for work management platforms, I significantly improved productivity of 400+ team members by architecting and implementing Smartsheet, Wrike, Smartsheet, Airtable, etc. for R&D, G&A, and GTM business units.
Program Management Lead, Business Strategy
Hired to launch new Integration Management Office for org-wide synchronization of M&A activities and business strategy synthesis for Board of Directors.
Managed multiple multi-year M&A integrations, from Due Diligence VDRs to post-LOI orchestration to achieve Deal Model and IPO readiness.
Provided operational excellence consulting, streamlined work management, and facilitated strategic initiative reporting,
Facilitated org-wide singular GTM initiative during pandemic shutdown/workforce reduction preventing company bankruptcy and fast-tracking the industry’s hybrid business model.
Mindbody, Inc. February 2016 to March 2019
Senior Manager, Project Management Office - Marketing
Founded the Project Management Office, hired and developed team of strong PM leader and and optimized resource allocation across B2B and B2C Departments.
Implemented Agile-based Center of Excellence teams and Design-Thinking methodology, resulting in a 10x increase in department productivity.
Established in-house Video and Motion Graphics teams and implemented Digital Asset Management tool to maximize ROI of creative media spend and accelerate time-to-market for national media campaigns.
Manager, Production Management - Marketing & Product
Implemented hybrid scrum processes to unite Product and Marketing creative production, fostering collaboration and efficiency, resulting in double digit increase of top-of-funnel conversion rates.
Pioneered the company's inaugural national advertising campaign following a comprehensive brand and product hierarchy reorganization, ensuring consistency across all customer touch points.
Identified and addressed production inefficiencies and human middleware that lead to reorganization of team to better achieve company OKRs.
Publicis Sapient January 2011 to January 2016
A global digital agency, apart of Publicis Groupe, servicing the world’s largest brands through product launch strategy consulting and end user experiences.
Senior Project Manager
Clients: Samsung Global B2B IT, Samsung Telecommunications America Retail, Samsung Electronics America Retail
Grew multiple concurrent new client relationships into a $12.5 million annual revenue stream with +50% profit margin.
Hired and mentored group of project managers while orchestrating program team of 65 cross-functional resources through concept creative, live action/motion graphic production, and mobile application software develop for the launch of 12 consecutive flagship products into national retailers.
Developed and implemented a new rapid Creative and Development project delivery methodology to overcome restrictive security constraints.
Project Manager
Clients: BlackBerry North America, BlackBerry Latin America
Interpreted client strategy to distill SWOT and direct project scope to creative and development teams, and relay status progress and RAID reporting to all internal and external stakeholders.
Led daily team, client, and third-party review meetings, created SOWs, BRDs, Resource LOEs, and ROI reports to achieve campaign delivery and maximize T&M profitability.
Ultrex Business Products June 2010 to January 2011
A regional reprographic technology distributor.
Marketing Manager & Sales Associate
Established a digital marketing presence to enhance regional brand awareness.
Exceeded sales quotas by capturing inbound and outbound prospect leads for reprographic supply sales.
CERTIFICATIONS & RECOGNITION
Certification: Wrike Product Mastery: Silver Certificate (2023)
Awards: Peer Choice Award: Project Management (2015), Webby Awards People Voice Winner (2016), Lovie Award Winner for Mindbody App (2016), W3 Awards Silver Mindbody Creative & Events (2018)
Selections: Publicis Groupe: Young Potential Leader - 30 under 30 (2015) , Mindbody Emerging Leaders (2017) Mindbody Continuous Improvement Council (2021),
Recognition: Mindbody Booker Integration Team (2018), Mindbody Booker Acquisition (2019), Mindbody ZeeZor Acquisition (2020)
EDUCATION
Bachelors of Science in Graphic Communication: Business Management | 2010
California Polytechnic State University, San Luis Obispo